PSCF Nutrition Challenge

PSCF Paleo/Brick Challenge   


Challenge Duration: Monday, Feb. 15th- Sunday, March. 20th

Participation Level:

  1. $80 PurePharma Supplements (30 day supply) + Challenge + Seminar

  2. $40 Challenge + Seminar

We are offering 10% discount on all protein bags for challenge participants!

To Register:


1st place winner will get 1 month free membership

2nd place winner will get ½ off 1 month membership

3rd place winner will get sweet swag bag


We will be hosting a nutrition seminar to kick off the 21 day challenge on Saturday, February 13th at 11:15am. During the seminar you will learn how to eat Paleo/Brick, determine your individual daily macro intake, how to meal prep, as well as a discussion on supplements.

The Details:  

PSCF’s Paleo/Brick Challenge will be conducted on a point based system. Each individual will be responsible for tracking points with provided scorecards and updating the point leaderboard in the gym each week.   Points are awarded on the honor system. All scorecards must be submitted post challenge to be eligible to win.

Point System:

Points will be awarded each day for eating Paleo, by the Bricks, PurePharma supplement intake, performing physical activity, sleeping, and drinking enough water. Total amount of points awarded per day will be 6. If you fail to achieve the point standard, you will deduct a point for the day.

  1. Receive 1 point for eating Paleo (see below)

  2. Receive 1 point for eating by the “Bricks” (see below)

  3. Receive 1 point for taking PurePharma daily supplements

  4. Receive 1 point for physical activity (CrossFit, biking, yoga, mobility, anything that gets heart rate up)

  5. Receive 1 point for 7+ hours of sleep

  6. Receive 1 point for consuming 100+ oz H20

You are allowed 1 vice meal/drink per week that will not deduct a point. Please note this is not a designated cheat “day” but only one cheat option.  If you choose to NOT use your weekly vice, you will be rewarded with an additional bonus point!

If followed exactly, individually you may receive a maximum of 6 points in a day, 43 points a week (42+1 point for no cheat), and 215 points in 35 days.

Bonus Points:

  1. Social Media junkies +1 per week i.e. for 2 posts per week via Instagram, Facebook, etc. Use #pscfpaleochallenge #pscfbrick

  2. Foregoing cheat meal/drink +1 point for week


We would like to take your before and after measurements, body weight, and pictures. Schedule a time with us!

Social Media:

One of the most beneficial thing about doing a team challenge is that you’re not alone during the process. We highly encourage the use of our social media platforms to share recipes, encourage your peers, share your food logs, admit your mess ups, compare cheat meals, and so on. If you choose to partake, be sure use the following tags: #pscfpaleochallenge  #pscfbrick

How To Eat Paleo:

  1. Eat real food. Lean Meat, seafood, eggs, vegetables, nuts, seeds, fruit, oils (like EVOO or coconut, walnut, avocado). Eat foods with very few ingredients, all pronounceable ingredients, or better yet, no ingredients listed at all because they’re fresh and natural.

  2. Do not eat dairy. This includes butter, cheese, yogurt and milk (including cream in your coffee).

  3. Do not eat grains. This includes bread, rice, pasta, corn, oatmeal, and also any gluten-free pseudo-grains (quinoa, etc). PLEASE NOTE WE ARE ALLOWING POTATO, RICE, AND STEEL CUT OAT CONSUMPTION FOR THIS CHALLENGE (GLUTEN-FREE)

  4. Do not eat legumes. This includes beans of all kinds, lentils, and peanuts. No peanut butter!

  5. Do not eat sugars of any kind, real or artificial.  No maple syrup, honey, agave nectar, Splenda, Truvia, Stevia, etc.

  6. Do not eat processed foods. This includes processed bars like Zone, Balance, and Pure Protein bars, dairy-free creamers, etc. Please speak with us if you have special needs. PLEASE NOTE WE ARE ALLOWING PR3 and SFH PROTEIN SHAKES

  7. Do not drink alcohol, in any form.

How to eat by the “Bricks” *

Eating by the bricks is very similar to the Zone diet, the difference lies in the maco balance.

Eating by the bricks simply means you balance the protein, carbohydrates, and fats you take in each meal in order to keep your insulin response under control.

The correct balance of macronutrients per meal should follow this distribution:

  • Protein: 7g

  • Carbs: 5g

  • Fats: 4.5g

To make this easy, we call them a protein brick, a carb brick, and a fat brick.  Thus, each meal we eat equal bricks.  For example, if we eat a 4 brick meal, it will contain 4 bricks of protein (28g), 4 bricks of carbs (20g), and 4 bricks of fat (18g).  To keep it simple, we use a chart that tells us what portion of food equals a brick (chart will be included in the challenge package).  For example – 1.5 oz. Chicken = 1 Protein Brick, 1/4 Apple – 1 Carb Brick, and 9 Almonds = 1 Fat Brick.  If I wanted to eat a 4 Brick meal in this example, I would eat 6 oz. Chicken, 1 Apples, and 36 Almonds.

Food Chart and how to determine your daily bricks will be distributed upon registration.


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